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About Choose Me Intimates

My Personal Story

Having always had a thing for fashion I studied at The London College of Fashion many moons ago.

As I had never been able to actually draw more than a stickman, I quickly realised my strengths were behind selecting and quantifying the most commercial of products from other people’s designs…. low and behold almost 20 years later I have been lucky enough to make a career out of it. 

I have had the pleasure of working with so many product categories over the years but the Intimates and Swim category has always been one close to my heart!

Online shopping has also been a big part of my life since I moved to South Africa 12 years ago. I missed the UK brands and would get my fix from browsing and shopping online, sending the parcels to friends and family to bring with them on their visits to SA.  

So… with all that in mind it made sense to combine my passions and as a result Choose Me was born!

The Choose Me Story

At Choose Me, we pride ourselves in recognising that everyBODY is different and everyBODY is beautiful. That is why we have carefully selected over 40 of the best brands from South Africa and Overseas and put them all under one roof so you can shop from the comfort of your own home!

We understand that shopping for underwear and swimwear can be an ordeal – that is why we have tried to make the experience as pleasurable as we can by offering a fit quiz and online advice. We endeavour to make your shopping experience with us one that leaves you feeling satisfied and confident with your new Intimate Apparel item.

With years of insider knowledge, we know what it takes to create the perfect fit and we aim to deliver that to you with every purchase you make! With new pieces landing on site every week we want to offer something for all women, whatever their shape, size and style.

We strive to ensure your experience with us is nothing less than ‘5 star’ and we are always looking for ways to improve - so it’s important you share with us what you want to see more of on the site.  Please send us your feedback so we can improve and make Choose Me your favourite online destination for Lingerie, Active and Swim.